Table of Contents: Marketing Channels

Bibliographic Details
Main Author:	Coughlan, Anne T.
Other Authors:	Anderson, Elin, Stern, Louis W., El-Ansary, Adel I.
Format:	Book
Language:	English
Published:	Delhi Dorling Kindersley (India) Pvt. Ltd. 2006
Edition:	7th ed
Subjects:	Management Marketing

Table of Contents:

Part 1: Introduction Ch 1- MarKeting Channels: structure and function Part 2: Channel Design: Demand, Supply, and Channel Efficiency Ch 2- Segmentation for Marketing Channel Design Ch 3- Supply Side Channel Analysis : Channel Flows and Efficiency Analysis Ch 4- Supply Side Channel Analysis : Channel Structure and Intensity Ch 5- Gap Analysis Part 3: Channel Implementation Ch 6 - Channel Power : Getting It, Using It, Keeping It Ch 7- Managing Conflict to Increase Channel Coordination Ch 8- Strategic Alliance in Distribution Ch 9- Vertical Integration in Distribution Ch 10-Legal Constraints on Marketing Channel Policies Part 4: Channel Institutions Ch 11-Retailing Ch 12-Wholesaling Ch 13-Franchising Ch 14-Logistics and Supply Chain Management