Description: Basic marketing

Bibliographic Details
Main Author:	Perreault, William D.Jr.
Other Authors:	McCarthy, E. Jerome
Format:	Book
Language:	English
Published:	New Delhi Tata McGraw-Hill Publishing Company Limited 2002
Edition:	14th ed
Subjects:	Marketing Marketing management

Description
Item Description:	Includes bibliography and index
Physical Description:	xxxii,815p.+I16p.+G12p. 27.5cm.
ISBN:	9780070484009 0070486972