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| LEADER |
02025nam a22002897a 4500 |
| 003 |
HCCL |
| 005 |
20160831143832.0 |
| 008 |
160803b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 9780070484009
|a 0070486972
|c Rs. 295.00
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| 040 |
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|a HCCL
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| 041 |
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|a English
|
| 082 |
|
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|a 658.8
|b PEB
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| 100 |
|
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|a Perreault, William D.Jr.
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| 245 |
|
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|a Basic marketing
|c by William D.Perreault, Jr. and E. Jerome McCarthy
|b A global managerial approach
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| 250 |
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|a 14th ed
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| 260 |
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|a New Delhi
|b Tata McGraw-Hill Publishing Company Limited
|c 2002
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| 300 |
|
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|a xxxii,815p.+I16p.+G12p.
|b 27.5cm.
|
| 500 |
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|a Includes bibliography and index
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| 505 |
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|a Marketing's role in the global economy, Marketing's role with in the firm or non profit organization, Demographic dimensions of global consumer markets, Behavioral dimensions of the consumer markets, Business and organizational customers and their buying behavior, Improving decisions with marketing information, Elements of product planning for goods and services, product management and new-product development, Place and development of channel system, Distribution customer service and logistics, Retailers, wholesalers and their strategy planning, Promotion-introduction to integrated marketing communications, Personal selling, Advertising and sales promotion, pricing objectives and policies, Price setting in the business world, Implementing and controlling marketing plans, Managing marketing's link with other functional areas, Developing innovative marketing plans, ethical marketing in a consumer oriented world.
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| 650 |
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|a Marketing
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| 650 |
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|a Marketing management
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| 700 |
|
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|a McCarthy, E. Jerome
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| 942 |
|
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|c BK
|
| 997 |
|
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|c KohaHCC.1372
|d 1372
|
| 998 |
|
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1372
|d 1372
|
| 999 |
|
|
|c 1372
|d 1372
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_PEB
|7 0
|9 4070
|a HCCSL
|b HCCSL
|c GEN
|d 2016-08-31
|g 295.00
|o 658.8 PEB
|p 21-7
|r 2016-08-31
|w 2016-08-31
|y BK
|x Data entered by Susmita Chanda
|
WebLibNet
