Table of Contents: Basic marketing

Bibliographic Details
Main Author:	Perreault, William D.Jr.
Other Authors:	McCarthy, E. Jerome
Format:	Book
Language:	English
Published:	New Delhi Tata McGraw-Hill Publishing Company Limited 2002
Edition:	14th ed
Subjects:	Marketing Marketing management

Table of Contents:

Marketing's role in the global economy, Marketing's role with in the firm or non profit organization, Demographic dimensions of global consumer markets, Behavioral dimensions of the consumer markets, Business and organizational customers and their buying behavior, Improving decisions with marketing information, Elements of product planning for goods and services, product management and new-product development, Place and development of channel system, Distribution customer service and logistics, Retailers, wholesalers and their strategy planning, Promotion-introduction to integrated marketing communications, Personal selling, Advertising and sales promotion, pricing objectives and policies, Price setting in the business world, Implementing and controlling marketing plans, Managing marketing's link with other functional areas, Developing innovative marketing plans, ethical marketing in a consumer oriented world.