Cover Image

Services marketing

Bibliographic Details
Main Author: Apte, Govind
Format: Book
Language:English
Published: New Delhi Oxford University press 2004
Subjects:
MARKETING
MARKETING RESEARCH
CONSUMER BEHAVIOUR
SERVICES MANAGEMENT
Description
Item Description:Includes appendices.
Physical Description:xi,440p. 24cm
ISBN:9780195667585
0195667581

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