Table of Contents: Services marketing

Bibliographic Details
Main Author:	Apte, Govind
Format:	Book
Language:	English
Published:	New Delhi Oxford University press 2004
Subjects:	MARKETING MARKETING RESEARCH CONSUMER BEHAVIOUR SERVICES MANAGEMENT

Table of Contents:

Services: characteristics and categories, Trends in services marketing, Consumer behavior, Marketing mix elements for services, Product , promotion, price and distribution, Role of people in services marketing, Physical evidence of a service, Service quality, measurement, and control. Demand and supply management, Marketing research in services marketing, Management of the services marketing effort, Service tax provisions.