Global Marketing Management

Bibliographic Details
Main Author: Keegan, Warren J.
Other Authors: Bhargava, Naval K.
Format: Book
Language:English
Published: New Delhi Prentice-Hall of India Private Limited 2011
Edition:7th ed
Subjects:
Description
Item Description:Includes Appendix and Index
Physical Description:xxiv, 670p. 24cm
ISBN:9788131730911