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02239nam a22002897a 4500 |
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20160910162900.0 |
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160820b xxu||||| |||| 00| 0 eng d |
020 |
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|a 9788131730911
|c Rs. 475.00
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040 |
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|a HCCL
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082 |
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|a 658.8
|b KEG
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100 |
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|a Keegan, Warren J.
|
245 |
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|a Global Marketing Management
|c by Warren J. Keegan and Naval K. Bhargava
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250 |
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|a 7th ed
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260 |
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|a New Delhi
|b Prentice-Hall of India Private Limited
|c 2011
|
300 |
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|a xxiv, 670p.
|b 24cm
|
500 |
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|a Includes Appendix and Index
|
505 |
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|a Pt I: Introduction and Overview Ch 1-Introduction to Global Marketing Pt II: The Global Marketing Environment Ch 2- The Global Economic Environment Ch 3- Social and Cultural Environment Ch 4- The Political, Legal, and Regulatory Environments of Global Marketing Pt III: Analyzing and Targeting Global Market Opportunities Ch 5- Global Customers Ch 6- Global Marketing Information Systems and Research Ch 7- Segmentation, Targeting and Positioning Pt IV: Global Marketing Strategy Ch 8- Entry and Expansion Strategies: Marketing and Sourcing Ch 9- Cooperative Strategies and Global Strategic Partnerships Ch 10- Competitive Analysis and Strategy Pt V: Creating Global Marketing Programs Ch 11- Product Decisions Ch 12- Pricing Decisions Ch 13- Global Marketing Channels and Physical Distribution Ch 14- Global Advertising Ch 15- Global Promotion: Public Relations, Personal Selling, Sales Promotion, Direct Marketing, Trade Shows, and Sponsorship Ch 16- Global e.marketing Pt VI: Managing The Global Marketing Program Ch 17- Leading, Organizing, and Monitoring the Global Marketing Effort Ch 18- The Future of Global Marketing Appendix: Global Income and Population 2000 and Projections to 2010 and 2020
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650 |
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|a Management
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650 |
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|a Marketing
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650 |
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|a International Marketing
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700 |
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|a Bhargava, Naval K.
|
942 |
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|c BK
|
997 |
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|c KohaHCC.1422
|d 1422
|
998 |
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1422
|d 1422
|
999 |
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|c 1422
|d 1422
|
952 |
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|2 ddc
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|6 658_800000000000000_KEG
|7 0
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|a HCCSL
|b HCCSL
|c GEN
|d 2016-09-10
|g 475.00
|o 658.8 KEG
|p 5014-8
|r 2016-09-10
|w 2016-09-10
|y BK
|x Data entered by Susmita Chanda
|