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Global Marketing Management
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Prentice-Hall of India Private Limited
2011
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| Edition: | 7th ed |
| Subjects: |
Table of Contents:
- Pt I: Introduction and Overview Ch 1-Introduction to Global Marketing Pt II: The Global Marketing Environment Ch 2- The Global Economic Environment Ch 3- Social and Cultural Environment Ch 4- The Political, Legal, and Regulatory Environments of Global Marketing Pt III: Analyzing and Targeting Global Market Opportunities Ch 5- Global Customers Ch 6- Global Marketing Information Systems and Research Ch 7- Segmentation, Targeting and Positioning Pt IV: Global Marketing Strategy Ch 8- Entry and Expansion Strategies: Marketing and Sourcing Ch 9- Cooperative Strategies and Global Strategic Partnerships Ch 10- Competitive Analysis and Strategy Pt V: Creating Global Marketing Programs Ch 11- Product Decisions Ch 12- Pricing Decisions Ch 13- Global Marketing Channels and Physical Distribution Ch 14- Global Advertising Ch 15- Global Promotion: Public Relations, Personal Selling, Sales Promotion, Direct Marketing, Trade Shows, and Sponsorship Ch 16- Global e.marketing Pt VI: Managing The Global Marketing Program Ch 17- Leading, Organizing, and Monitoring the Global Marketing Effort Ch 18- The Future of Global Marketing Appendix: Global Income and Population 2000 and Projections to 2010 and 2020