Table of Contents: Marketing salesmanship and advertising

Bibliographic Details
Main Author:	Ramaswami, M.S.
Format:	Book
Language:	English
Published:	New Delhi Sterling Publishers Private Limited 1991
Subjects:	Marketing Salesmanship Advertising

Table of Contents:

Market, Marketing, Study of mkarketing and marketing environment, Marketing process , Product, Buying, Market segmentation,' Selling, Marketing finance, Marketing risks, Market information system, Marketing research, Branding, Packing and packaging, Standardisation, Warehousing, Transportation, Channels of distribution, Retailer, Wholesaler, Pricing, Marketing of manufactured consumer goods, Marketing of industrial goods, Marketing of agricultural products, Commodity exchange, Cooperative marketing, Service marketing, Social Marketing, Salesmanship, Sales organisation, Advertising, Sales promotion.