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Consumer behaviour and marketing action

Bibliographic Details
Main Author: Assael, Henry
Format: Book
Language:English
Published: New Delhi Cengage Learning 1998
Edition:6th ed
Subjects:
Management
Marketing
Consumer behaviour
Description
Item Description:Includes Glossary and Index
Physical Description:xviii, 718p. 24 cm.
ISBN:9788131500361
8131500365

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