Table of Contents: Consumer behaviour and marketing action

Bibliographic Details
Main Author:	Assael, Henry
Format:	Book
Language:	English
Published:	New Delhi Cengage Learning 1998
Edition:	6th ed
Subjects:	Management Marketing Consumer behaviour

Table of Contents:

Consumer behaviour: A managerial and consumer perspective, Consumer decision making, The individual consumer: cognitive and experimental process, The individual consumer: characteristics and lifestyles, Consumer and cultural influences, Group influences