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LEADER |
01260nam a22002897a 4500 |
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HCCL |
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20170711170930.0 |
008 |
160830b xxu||||| |||| 00| 0 eng d |
020 |
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|a 9788131500361
|a 8131500365
|c Rs.395.00
|
040 |
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|a HCCL
|
041 |
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|a English
|
082 |
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|a 658.8342
|b As71
|
100 |
|
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|a Assael, Henry
|
245 |
|
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|a Consumer behaviour and marketing action
|c by Henry Assael
|
250 |
|
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|a 6th ed
|
260 |
|
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|a New Delhi
|b Cengage Learning
|c 1998
|
300 |
|
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|a xviii, 718p.
|b 24 cm.
|
500 |
|
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|a Includes Glossary and Index
|
505 |
|
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|a Consumer behaviour: A managerial and consumer perspective, Consumer decision making, The individual consumer: cognitive and experimental process, The individual consumer: characteristics and lifestyles, Consumer and cultural influences, Group influences
|
650 |
|
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|a Management
|
650 |
|
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|a Marketing
|
650 |
|
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|a Consumer behaviour
|
942 |
|
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|c BK
|
997 |
|
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|c KohaHCC.2109
|d 2109
|
998 |
|
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=2109
|d 2109
|
999 |
|
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|c 2109
|d 2109
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_834200000000000_AS71
|7 0
|9 5766
|a HCCCL
|b HCCCL
|c GEN
|d 2017-03-10
|g 395.00
|o 658.8342 As71
|p c12396
|r 2017-03-10
|w 2017-03-10
|y BK
|x Data entered by Susmita Chanda
|