Consumer behaviour and marketing action

Bibliographic Details
Main Author: Assael, Henry
Format: Book
Language:English
Published: New Delhi Cengage Learning 1998
Edition:6th ed
Subjects:
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245 |a Consumer behaviour and marketing action  |c by Henry Assael 
250 |a 6th ed 
260 |a New Delhi  |b Cengage Learning  |c 1998 
300 |a xviii, 718p.  |b 24 cm. 
500 |a Includes Glossary and Index 
505 |a Consumer behaviour: A managerial and consumer perspective, Consumer decision making, The individual consumer: cognitive and experimental process, The individual consumer: characteristics and lifestyles, Consumer and cultural influences, Group influences 
650 |a Management 
650 |a Marketing 
650 |a Consumer behaviour 
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