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Taxmann's advertising planning & decision making
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Taxmann Publications (P.) Ltd.
2011
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| Subjects: |
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| 020 | |a 9788171949427 |c Rs.345.00 | ||
| 040 | |a HCCL | ||
| 041 | |a English | ||
| 082 | |a 659.111 |b Sh23 | ||
| 100 | |a Sharma, Kavita | ||
| 245 | |a Taxmann's advertising planning & decision making |c by Kavita Sharma | ||
| 260 | |a New Delhi |b Taxmann Publications (P.) Ltd. |c 2011 | ||
| 300 | |a xvii,373p. |b 24 cm. | ||
| 500 | |a Includes Index | ||
| 505 | |a Introduction to advertising, Marketing communication, Integrated marketing communication, Advertising-its meaning, nature and importance , Types of advertising, Idengtification of target audience, Advertising objectives, Setting of advertising budget, Message development, Message execution, Media decision, Media types, Advertising agency, Evaluating advertising effectiveness, Ethical and legal aspects of advertising, | ||
| 650 | |a Management | ||
| 650 | |a Marketing communication | ||
| 650 | |a Advertising | ||
| 650 | |a Media | ||
| 700 | |a Stewart, Richard D. | ||
| 942 | |c BK | ||
| 997 | |c KohaHCC.2132 |d 2132 | ||
| 998 | |a Heramba Chandra College |c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=2132 |d 2132 | ||
| 999 | |c 2132 |d 2132 | ||
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