Table of Contents: Taxmann's advertising planning & decision making

Bibliographic Details
Main Author:	Sharma, Kavita
Other Authors:	Stewart, Richard D.
Format:	Book
Language:	English
Published:	New Delhi Taxmann Publications (P.) Ltd. 2011
Subjects:	Management Marketing communication Advertising Media

Table of Contents:

Introduction to advertising, Marketing communication, Integrated marketing communication, Advertising-its meaning, nature and importance , Types of advertising, Idengtification of target audience, Advertising objectives, Setting of advertising budget, Message development, Message execution, Media decision, Media types, Advertising agency, Evaluating advertising effectiveness, Ethical and legal aspects of advertising,