Description: Principles of marketing

Bibliographic Details
Main Author:	Kurtz, David L.
Other Authors:	Boone, Louis E.
Format:	Book
Language:	English
Published:	New Delhi Cengage Learning India Private Limited 2006
Edition:	12 th ed.
Subjects:	MANAGEMENT MARKETING MANAGEMENT

Description
Item Description:	Includes Appendix, Notes, Glossary, and Indexes.
Physical Description:	lii, 655p.+ A6 +N10+ G14+ I18 27cm.
ISBN:	9788131502938 8131502937