Principles of marketing

Bibliographic Details
Main Author: Kurtz, David L.
Other Authors: Boone, Louis E.
Format: Book
Language:English
Published: New Delhi Cengage Learning India Private Limited 2006
Edition:12 th ed.
Subjects:
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100 |a Kurtz, David L. 
245 |a Principles of marketing   |c by David L.Kurtz, and Louis E. Boone 
250 |a 12 th ed. 
260 |a New Delhi  |b Cengage Learning India Private Limited  |c 2006 
300 |a lii, 655p.+ A6 +N10+ G14+ I18  |b 27cm. 
500 |a Includes Appendix, Notes, Glossary, and Indexes. 
505 |a Designing customer-oriented marketing strategies, Understanding buyers and markets, Target market selection, Product decisions, Distribution decisions, Promotional decisions, Pricing decisions. 
650 |a MANAGEMENT 
650 |a MARKETING MANAGEMENT 
700 |a Boone, Louis E.  
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