|
|
|
|
LEADER |
01267nam a22002897a 4500 |
003 |
HCCL |
005 |
20170315132311.0 |
008 |
160823b xxu||||| |||| 00| 0 eng d |
020 |
|
|
|a 9788131502938
|a 8131502937
|c Rs.450.00
|
040 |
|
|
|a HCCL
|
041 |
|
|
|a English
|
082 |
|
|
|a 658.8 Ku967B
|
100 |
|
|
|a Kurtz, David L.
|
245 |
|
|
|a Principles of marketing
|c by David L.Kurtz, and Louis E. Boone
|
250 |
|
|
|a 12 th ed.
|
260 |
|
|
|a New Delhi
|b Cengage Learning India Private Limited
|c 2006
|
300 |
|
|
|a lii, 655p.+ A6 +N10+ G14+ I18
|b 27cm.
|
500 |
|
|
|a Includes Appendix, Notes, Glossary, and Indexes.
|
505 |
|
|
|a Designing customer-oriented marketing strategies, Understanding buyers and markets, Target market selection, Product decisions, Distribution decisions, Promotional decisions, Pricing decisions.
|
650 |
|
|
|a MANAGEMENT
|
650 |
|
|
|a MARKETING MANAGEMENT
|
700 |
|
|
|a Boone, Louis E.
|
942 |
|
|
|c BK
|
997 |
|
|
|c KohaHCC.2141
|d 2141
|
998 |
|
|
|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=2141
|d 2141
|
999 |
|
|
|c 2141
|d 2141
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_KU967B
|7 0
|9 5853
|a HCCCL
|b HCCCL
|c GEN
|d 2017-03-15
|g 450.00
|o 658.8 Ku967B
|p c12402
|r 2017-03-15
|w 2017-03-15
|y BK
|x Data entered by Susmita
|