Table of Contents: Principles of marketing

Bibliographic Details
Main Author:	Kurtz, David L.
Other Authors:	Boone, Louis E.
Format:	Book
Language:	English
Published:	New Delhi Cengage Learning India Private Limited 2006
Edition:	12 th ed.
Subjects:	MANAGEMENT MARKETING MANAGEMENT

Table of Contents:

Designing customer-oriented marketing strategies, Understanding buyers and markets, Target market selection, Product decisions, Distribution decisions, Promotional decisions, Pricing decisions.