Description: Advertising and integrated brand promotion

Bibliographic Details
Main Author:	O'Guinn, Thomas C.
Other Authors:	Allen,Chris T., Semenik, Richard J.
Format:	Book
Language:	English
Published:	New Delhi Vikas Publishing House Pvt.Ltd. 2003
Edition:	3rd ed
Subjects:	Marketing Advertising Advertising media planning

Description
Item Description:	Includes Glossary and Indexes.
Physical Description:	xxxix,773 p. 27.5c.m.
ISBN:	9789812431219