Holdings: Advertising and integrated brand promotion

Bibliographic Details
Main Author:	O'Guinn, Thomas C.
Other Authors:	Allen,Chris T., Semenik, Richard J.
Format:	Book
Language:	English
Published:	New Delhi Vikas Publishing House Pvt.Ltd. 2003
Edition:	3rd ed
Subjects:	Marketing Advertising Advertising media planning

Heramba Chandra College → Catalogue

Call Number:	659.1 OGA