Advertising and Promotion an integrated Marketing Communications Perspective

Bibliographic Details
Main Author: Belch,George E.
Other Authors: Belch, Michael A.
Format: Book
Language:English
Published: New Delhi Tata McGraw-Hill Publishing Company Limited 2003
Edition:6th ed
Subjects:
Description
Item Description:Includes glossary,endnotes and index.
Physical Description:xxvi,780+GL14+EN25+CR3+IN23 27.5cm
ISBN:0070581940
9780070582620