Description: Advertising and Promotion

Bibliographic Details
Main Author:	Belch,George E.
Other Authors:	Belch, Michael A.
Format:	Book
Language:	English
Published:	New Delhi Tata McGraw-Hill Publishing Company Limited 2003
Edition:	6th ed
Subjects:	Managenent Marketing Advertising Sales Promotion Communication in Marketing

Description
Item Description:	Includes glossary,endnotes and index.
Physical Description:	xxvi,780+GL14+EN25+CR3+IN23 27.5cm
ISBN:	0070581940 9780070582620