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| LEADER |
02603nam a22003137a 4500 |
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HCCL |
| 005 |
20160819151349.0 |
| 008 |
160819b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 0070581940
|a 9780070582620
|c Rs.385.00
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| 040 |
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|a HCCL
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| 082 |
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|a 659.1
|b B41
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| 100 |
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|a Belch,George E.
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| 245 |
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|a Advertising and Promotion
|b an integrated Marketing Communications Perspective
|c by George E. Belch and Michael A. Belch
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| 250 |
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|a 6th ed
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| 260 |
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|a New Delhi
|b Tata McGraw-Hill Publishing Company Limited
|c 2003
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| 300 |
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|a xxvi,780+GL14+EN25+CR3+IN23
|b 27.5cm
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| 500 |
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|a Includes glossary,endnotes and index.
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| 505 |
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|a Pt I: Introduction to Integrated Marketing Communications Ch 1-An Introduction toIntegrated Marketing Communications Ch 2- The Role Of IMC in the Marketing Process Pt II: Integrated Marketing Program Situation Analysis Ch 3-Organising for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organisations Ch 4-Perspectives on Consumer Behaviour Pt III:Analyzing the Communication Process Ch 5-The Communication Process Ch 6- Source, Message, and Channel Factors Pt IV:Objectives and Budgeting for Integrated Marketing Communications Programs Ch 7-Establishing Objectives and Budgeting for the Promotional Program Pt V:Developing the Integrated Marketing Communications Program Ch 8-Creative Strategy: Planning and Development Ch 9-Creative Strategy: Implementation and Evaluation Ch 10-Media Planning and Strategy Ch 11-Evaluation of Broadcast Media Ch 12-Evaluation of Print Media Ch 13-Support Media Ch 14-Direct Marketing Ch 15-The Internet and Interactive Media Ch 16-Sales Promotion Ch 17-Public Relations, Publicity, and Corporate Advertising Ch 18-Personal Selling Pt VI:Monitoring, Evaluation and Control Ch 19-Measuring the Effectiveness of the Promotional Program Pt VII:Special Topics and Perspectives Ch 20-International Advertising and Promotion Ch 21-Regulation of Advertising and Promotion Ch 22-Evaluating the Social,Ethical and Economic Aspects of Advertising and Promotion
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| 650 |
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|a Managenent
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| 650 |
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|a Marketing
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| 650 |
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|a Advertising
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| 650 |
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|a Sales Promotion
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| 650 |
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|a Communication in Marketing
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| 700 |
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|a Belch, Michael A.
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| 942 |
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|c BK
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| 997 |
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|c KohaHCC.1279
|d 1279
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| 998 |
|
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1279
|d 1279
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| 999 |
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|c 1279
|d 1279
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| 952 |
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|2 ddc
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|a HCCCL
|b HCCCL
|c GEN
|d 2016-08-19
|g 385.00
|o 659.1 B41
|p c10167
|r 2016-08-19
|w 2016-08-19
|y BK
|x data entered by Tapati
|
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