Advertising and Promotion an integrated Marketing Communications Perspective

Bibliographic Details
Main Author:	Belch,George E.
Other Authors:	Belch, Michael A.
Format:	Book
Language:	English
Published:	New Delhi Tata McGraw-Hill Publishing Company Limited 2003
Edition:	6th ed
Subjects:	Managenent Marketing Advertising Sales Promotion Communication in Marketing

Similar Items

Advertising and Promotion an integrated Marketing Communications Perspective
by: Belch,George E.
Published: (2001)

Advertising and sales promotion
by: Kazmi, S.H.H.
Published: (2004)

Advertising and sales promotion
by: Kazmi, S.H.H.
Published: (2008)

Advertising, Sales and Promotion Management
by: Chunawalla, S.A.
Published: (2006)

Advertising and integrated brand promotion
by: O'Guinn, Thomas C.
Published: (2003)

Marketing salesmanship and advertising
by: Ramaswami, M.S.
Published: (1991)

Advertising Principles and Practice
by: Wells, William
Published: (2007)

Advertising and promotion
by: Malviya, Subhash
Published: (2007)

Advertising and promotions an IMC perspective
by: Shah, Kruti
Published: (2009)

Taxmann's advertising planning & decision making
by: Sharma, Kavita
Published: (2011)

Advertising management /
by: Bajpaye, Alok.
Published: (2006)

Application exercises in Marketing The Indian context
by: Kumar, S Ramesh
Published: (2000)

Marketing management
by: Kotler, Philip
Published: (2001)

Marketing management
by: Kotler, Philip
Published: (2004)

Marketing management
by: Kotler, Philip
Published: (2006)

Marketing management
by: Kotler, Philip
Published: (2001)

Corporate ethics,Governance, and social responsibility
by: Fernando, A.C [ed]
Published: (2009)

Marketing management Analysis, planning, implementation and control
by: Kotler, Philip
Published: (1998)

Fundamentals of marketing /
by: Stanton, William J.
Published: (1991)

Fundamentals of marketing /
by: Stanton, William J.
Published: (1994)

Principles of advertising : a global perspective /
by: Lee, Monle.
Published: (2007)

Advertising
by: Kumar, Anil
Published: (2010)

Advertising : planning, implementation & control /
by: Sharma, Sandeep.
Published: (2003)

Advertising /
by: Ahuja, B N.
Published: (2011)

Public relations and advertising /
by: Ahuja, B N.
Published: (2003)

Advertising management
by: Malviya, Subhash
Published: (2007)

Principles of Marketing:a South Asian perspective
by: Kotler,Philip.
Published: (2012)

Services marketing Integrating customer focus across the firm
by: Zeithaml, Valarie A
Published: (2011)

Services marketing the Indian perspective
by: Shanker, Ravi
Published: (2002)

Marketing management
by: Saxena, Ranjan
Published: (2002)

Marketing management
by: Saxena, Ranjan
Published: (2009)

Foundations of advertising theory & practice
by: Chunawalla, S.A.
Published: (2008)

Advertising
by: Ahuja, B.N.
Published: (1998)

Marketing
by: Baines, Paul,
Published: (2013)

(The) interface of marketing and srategy
by: Day, George(ed)
Published: (1990)

Marketing Concepts and cases
by: Etzel, Michael J.
Published: (2006)

Advertising and brand strategy
by: Haridas, M.P.
Published: (2011)

Rural marketing concepts and practices
by: Dogra, Balram
Published: (2008)

Modern marketing Principles and practices
by: Pillai, R.S.N.
Published: (2005)

Principles of marketing
by: Mukhopadhyay, Sushil
Published: (2011)

Cannot write session to /tmp/vufind_sessions/sess_qp7ucdcksl9didglu7seed8bf6