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Services marketing Integrating customer focus across the firm

Bibliographic Details
Main Author: Zeithaml, Valarie A
Other Authors: Bitner, Mary Jo, Gremler, Dwayne D, Pandit, Ajay
Format: Book
Language:English
Published: New Delhi Tata McGraw Hill Education Private Limited 2011
Edition:5th ed
Subjects:
Marketing
Services marketing

Heramba Chandra College                                → Catalogue
Call Number: 658.91 ZES

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