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Services marketing Integrating customer focus across the firm
| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Tata McGraw Hill Education Private Limited
2011
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| Edition: | 5th ed |
| Subjects: |
| Item Description: | Includes index |
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| Physical Description: | xxvii,763p. 24cm |
| ISBN: | 9780070700994 0070700990 |