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Services marketing Integrating customer focus across the firm
Bibliographic Details
Main Author:
Zeithaml, Valarie A
Other Authors:
Bitner, Mary Jo
,
Gremler, Dwayne D
,
Pandit, Ajay
Format:
Book
Language:
English
Published:
New Delhi
Tata McGraw Hill Education Private Limited
2011
Edition:
5th ed
Subjects:
Marketing
Services marketing
Holdings
Description
Table of Contents
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