Advertising Principles and Practice

Bibliographic Details
Main Author:	Wells, William
Other Authors:	Moriarty, Sandra, Burnett, John
Format:	Book
Language:	English
Published:	Delhi Dorling Kindersley (India) Pvt. Ltd. 2007
Edition:	7th ed
Subjects:	Management Marketing Advertising

Similar Items

Marketing salesmanship and advertising
by: Ramaswami, M.S.
Published: (1991)

Advertising and integrated brand promotion
by: O'Guinn, Thomas C.
Published: (2003)

Advertising Management
by: Batra,Rajeev
Published: (2004)

Advertising Management
by: Batra,Rajeev
Published: (2012)

Taxmann's advertising planning & decision making
by: Sharma, Kavita
Published: (2011)

Advertising
by: Kumar, Anil
Published: (2010)

Foundations of advertising theory & practice
by: Chunawalla, S.A.
Published: (2008)

Advertising and promotion
by: Malviya, Subhash
Published: (2007)

Advertising management
by: Malviya, Subhash
Published: (2007)

Advertising and promotions an IMC perspective
by: Shah, Kruti
Published: (2009)

Advertising
by: Ahuja, B.N.
Published: (1998)

Advertising and Promotion an integrated Marketing Communications Perspective
by: Belch,George E.
Published: (2003)

Advertising and Promotion an integrated Marketing Communications Perspective
by: Belch,George E.
Published: (2001)

Advertising and brand strategy
by: Haridas, M.P.
Published: (2011)

Effective advertising understanding when, how, and why adertising words
by: Tellis, Gerard J.
Published: (2004)

Advertising planning and implementation
by: Sharma, Sangeeta
Published: (2006)

Television advertising
by: Reena, Kumari
Published: (2012)

Advertising management /
by: Bajpaye, Alok.
Published: (2006)

Advertising
by: Jefkins, Frank
Published: (1988)

Advertising
by: Jefkins, Frank
Published: (1994)

Advertising
by: Sutherland, Max
Published: (1988)

A latest book on advertising management
by: Sarma, B. S.
Published: (2012)

Advertising in India trends and impact
by: Gupta, Om
Published: (2005)

Newspaper advertising and organization
by: Singh, R.P.
Published: (2012)

The study of advertising agencies in India
by: Burghate, M.A.
Published: (2004)

The Handbook of international advertising research
Published: (2014)

Advertising and the changing Indian society
by: Verma , Srikant
Published: (2012)

Corporate ethics,Governance, and social responsibility
by: Fernando, A.C [ed]
Published: (2009)

Advertising : planning, implementation & control /
by: Sharma, Sandeep.
Published: (2003)

Principles of advertising : a global perspective /
by: Lee, Monle.
Published: (2007)

Application exercises in Marketing The Indian context
by: Kumar, S Ramesh
Published: (2000)

Public relations and advertising /
by: Ahuja, B N.
Published: (2003)

A textbook of advertising & public relations
by: Arigela, Sajeevan Rao
Published: (2013)

Advertising /
by: Ahuja, B N.
Published: (2011)

How to advertise : what works, what doesn't-and why /
by: Roman, Kenneth.
Published: (2008)

Advertising, Sales and Promotion Management
by: Chunawalla, S.A.
Published: (2006)

Basic marketing A global managerial approach
by: Perreault, William D.Jr.
Published: (2006)

Basic marketing A global managerial approach
by: Perreault, William D.Jr.
Published: (2002)

Principles of marketing
by: McDaniel, Carl
Published: (2008)

Principles of marketing module I
by: Mukherjee, Sushil
Published: (2011)

Cannot write session to /tmp/vufind_sessions/sess_dt73m0jhplba4rjtpnmsf7gk97